My first hard and fast rule in political fundraising is costs must be kept to a minimum. Keeping costs down makes it even more important to have creative political fundraising ideas when raising money in politics.
Anyone can spend a lot of money and host a great fundraiser, but it takes finesse and creativity to plan a successful fundraiser.
3 creative political fundraising ideas:
- Plan a fundraiser around your birthday. I have done this for several of my state wide clients. It is an easy ask from your friends to attend a “birthday party” and not necessarily a “fundraiser.” Although, we know it is a fundraiser that isn’t the feeling. Decorate with balloons, have a birthday cake and make sure you sing and blow out the candles! Ask for donations instead of gifts. Depending on your state ethics laws you can do a “pass the hat” during the birthday song. In Oklahoma it is allowed by ethics laws and depending on the crowd I have collected an additional $1,000!
- Use social media. Using social media for fundraising feels like an out of the box creative political fundraising idea, but it is quickly becoming mainstream. The Trump campaign even says it was their best form of fundraising. This last election cycle I talked to several local candidates about Facebook ads to promote fundraising events and helping to spread awareness. Using Facebook, Twitter, Instagram and even LinkedIn could work for you too.
- A fundraiser that is also a campaign event. Think of what activities where you need volunteers and turn it into a fundraising opportunity. Many people that can donate cannot attend a door knocking event. You may even have people who want to give their time instead of their money. So put the two groups together. Send out an email asking for volunteer event sponsorships.
- A simple message would work: “Can’t attend our neighborhood door knocking this weekend, but still want to help? Then help sponsor the event! We need ten $500 donors to help pay for 250 signs to hand out, we need five $250 donors to pay for our walk cards and we need twenty $100 donors to help cover the cost of follow-up with all of our voters.” You can be very creative with this political fundraising idea. See what works for you and your supporters, but this can be a great way to include all of your supporters and find a place for everyone to show they choose you